A Little About Me
I’ve been chasing stories since the 1st grade.
One of my earliest creations, The Haunted Manor, told the tale of my younger brother’s fear of a haunted house. The plot was thin. The illustrations were worse. But the goal was clear: to understand his experience and turn it into something worth sharing.
That instinct still drives my work today, just with fewer crayons and a lot more strategy.
With a background in journalism and more than a decade in marketing, I now help teams turn scattered content into clear, audience-centered strategies. I’ve built content plans for everything from pregnancy tests to AI platforms, helping brands like Clearblue, Aspirin and Generac connect more meaningfully with the people they serve.
I believe content marketing should be:
Energizing, not exhausting.
Empathetic, not performative.
Backed by research, not guesswork.
That starts with knowing your audience deeply, aligning your team, and building a plans that’s actually doable. No fluff. No one-size-fits-all frameworks. Just smart, human-centered strategy designed around your people and your goals.
Ben Gist, Farm Journal
“Mary is a quick study who can easily plug into projects with little support. She's a joy to work with and brings a fresh perspective to business needs.”
Ginger Smithwick, Cornett
