DECIDE WHAT MATTERS. QUIET THE REST.
Stop doing marketing that doesn't fit.
Start building something that does.
Brand clarity and marketing strategy for service-based founders and nonprofit teams who are done with the guesswork.
Most Marketing Advice is Just a Longer To-Do List.
Post more. Refresh your brand. Hire someone. Do it yourself. Everyone has an opinion, and somehow none of it is actually working.
So you keep doing things because you're "supposed to," not knowing if it's moving you forward.
The answer isn't doing more. It's knowing what makes you different.
When you're clear on who you are, who you're really talking to, and how to say it, marketing stops feeling like a performance. You stop second-guessing every move and start building something sustainable.
That's where I come in.
Hi, I’m Mary Tighe.
I've spent my career building marketing differently. Not by chasing algorithms or following trends, but by helping businesses find their story and connect with the right people.
I've worked with businesses of all sizes, from scrappy startups to Fortune 100 brands, across more industries than I can count. Which means I've seen what works, what doesn't, and how to tell the difference for your business.
No overwhelming decks. No advice that sounds smart but goes nowhere.
Just clear thinking, honest conversation, and a plan that actually fits your life.
“It feels incredible to finally have a clear path and a real plan for my business. I actually slept better the night after we met because it brought such a sense of ease and direction.”
Jessica Kirscher, Mindful Modern Living
Every business is different. Here’s how we can work together.
The Brand Edit
A 6-week intensive for founders who are ready to get clear on who they are, what they offer, and how to talk about it. You'll leave with a complete brand foundation and one ready-to-go-live deliverable.
The Good Plan
A 3-hour working session built around your business and goals. You'll walk away with an annual marketing strategy and a 12-month calendar to make marketing easier all year.
Custom Projects
Need something that doesn't fit a box? I take on select projects for founders and nonprofit teams who need strategic marketing support, content strategy, or a trusted extra set of hands.
Some of the teams I’ve worked with
Not sure where to start? Let's talk.
Grab a free 30-minute marketing checkup.
We'll look at where you are, what's getting in the way, and what might actually help. No pitch, no pressure. Just a real conversation.